Values, visions and a glimpse into the future

We live our values to realise our vision

What moves us

Our success story began over 30 years ago at our kitchen table in Bienenbüttel, and today we are an internationally active company and market leader in Germany. What hasn't changed in 30 years? We are still a small family business and have the vision to make the world a little bit better. We want to help people achieve their individual goals with a healthy diet. To achieve this, quality, empathy and effectiveness are our top priorities. In realising our vision, we act together as the Almased family, with love for our products and our customers, always guided by our values.

One product - One brand - One promise

The roots of our company lie in naturopathy and continue to shape our products and our dealings with their users to this day. Therefore, the three principles of naturopathy are also reflected in Almased: naturalness, effectiveness (healing) and competence (knowledge).

These basic pillars of our products (Link to product overveiw page) are supplemented by another very important element for our brand: empathy. As a company, we are empathetic in how we treat ourselves, each other and our customers. We treat everyone not only professionally, respectfully, but also wtih care.


family / supportive / value-oriented

As a family-run company whose origins lie in a healing profession, we want to support our users in the best possible way with personal advice. Our motivation is to do good with Almased.


scientific / future-oriented / qualified

At Almased, we use medical expertise and the latest scientific findings to deliver evidence-based solutions and advice that align with preventing, healing, and optimizing metabolic issues. We combine our scientific knowledge with nutritional expertise to offer qualified advice and develop the best products.


working / complex / natural

Almased relies on the synergy of natural ingredients that we know works. This unique combination is complex and effective in many ways.

Ann-Kathrin Trouillé:

"For us, our customers are the centre of attention. Our product was developed by my grandfather to help his patients. This motivation has been anchored in our company DNA ever since. It always makes me happy when I hear from people how much our product has improved their lives. In the spirit of my grandfather, we support people on their way to a healthier life with a product that you can really stand behind. It makes me proud to be able to carry on my grandfather's legacy with my father. I know what I get up for every morning. Because I firmly believe that with our product we can help many more people around the world to live healthier and happier lives."

Questions about your diet?

Our Almased Diet Plan experts and Registered Dietitian are available to answer your questions and help guide you. Contact us at toll-free 1 (877) 256-2733 or e-mail us at You can also reach us via LiveChat or direct message us on Facebook or Instagram.

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