ALMASED BEING CARRIED BY VITAMIN WORLD

St. Petersburg, Fla. (Feb. 5, 2003) – Almased, USA has announced a distribution agreement with Vitamin World to carry Almased’s all-natural multi-protein powder. The vitamin and nutritional supplement retailer will sell the product in its 532 stores nationwide effective Jan. 2003.

“This is an excellent alliance,” said Klaus Sinn, president of Almased, USA, which markets the multi-protein powder in combination with the Almased TurboDiet Program. “Vitamin World’s customers and Almased share an interest in providing products that offer the best in nutritional value. Their customers will appreciate the nutritional foundation provided by the Almased TurboDiet Program.”

Developed by German scientists, the Almased TurboDiet uses the fermented, multi-protein powder as a meal replacement to reduce daily calorie intake and facilitate fat loss. It is designed to provide the body with all the essential amino acids needed to decrease long-term fat deposits while retaining lean muscle mass.

Almased began offering its diet supplement products in the United States in 1998, distributing them through health food, health care providers, and directly through the Internet and a toll-free number. The Vitamin World agreement brings the number of retail outlets for Almased’s products to 870.

Vitamin World’s agreement came after a test market in 16 stores showed a positive response. Almased is supporting distribution with a $2.00-off coupon in an ad in Vitamin World’s magazine, healthsmart today, which reaches 800,000 loyalty card members each quarter.

Based in Bohemia, N.Y., Vitamin World is a division of NBTY, Inc., a leading vertically integrated U.S. manufacturer and distributor of high-quality, value-priced nutritional supplements. Vitamin World stores are located in major shopping malls across the United States.

Based in St. Petersburg, Fla., Almased USA distributes all-natural health and beauty products that promote a healthy lifestyle. Its flagship product is Almased, a soy-based, multi-protein powder that facilitates weight lost when combined with the Almased TurboDiet program. The product’s patented formula provides the essential amino acids the body needs to assimilate nutrients and protect against the loss of muscle mass during weight loss. The company also distributes liquid vitamins with ionic trace minerals and Almased Wellness Tea.

For more information, visit www.almased.com or call 1-877-ALMASED (256-2733).